Leading the way to the next level of hospitality

As the market leader in hospitality excellence, Pacrim employs the professionals, policies, systems and resources to achieve industry success.

Overview

Under the visionary leadership of founder and CEO, Glenn Squires, Pacrim has gathered a team of specialists, respected as industry leaders. Each associate contributes unique resources to enhance operations, increase sales, optimize revenue management and ensure strategic marketing and communications. Pacrim has the depth of experience to tackle challenging and innovative business initiatives.

Glenn Squires
Chief Executive Officer

Hospitality intelligence honed over 30 years; 20 in senior hospitality management and development positions
Credited with 100+ hotel real estate developments and acquisitions
Significant hotel portfolio as a result of negotiating numerous hotel management contracts
Outstanding talent for operational diagnostic and profit optimization
Past Chair of IHG Owner's Association and current Chair of the Nova Scotia Tourism Human Resource Council
Awarded "Developer of the Year" (Canada) by IHG; Awarded "International Development Award" by Wyndham Worldwide; received "Vision Award" from the Nova Scotia Tourism Industry Association

Operations

Gerald Normandeau
Senior Vice President, Operations

30 years of experience managing and overseeing multi-branded, full and select service hotel properties
"Hands-on" experience with property improvement plans (PIPs); including re-branding and re-positioning of properties
Transformation of distressed properties to top award winners
Specialist in the management of hotel pre-openings including food and beverage services.
Thorough knowledge of human resources including labour negotiations
Active in the community including board membership for provincial and national tourism and hospitality franchise committees
Bilingual (French and English)

Liam Sneyd
Vice President, Special Projects

40 years of hospitality industry experience, 30 in senior management positions
Working knowledge of all major brands
Extensive know-how in opening and repositioning full service hotels and resorts
Strong operational background in food and beverage
10 years "hands-on" experience at the Executive Committee level in managing non-gaming operations at Casino Windsor, the largest commercial Casino in Canada
Extensive experience negotiating Union Collective Agreements with major labor unions across Canada

Thom Killingsworth
Regional Vice President, Operations

Over 25 years of hospitality operations and sales experience
Strong operational knowledge in rooms, food and beverage, golf, retail and spa environments
Extensive experience in development as well as re-positioning of resorts, restaurants and hotels
Extensive experience with capital projects valued from $30m - $50m
Visionary leader with strong mentorship abilities
Well versed in recruitment and training of staff in select service & full service operations
Recipient of the AAA 5 Diamond Award

John Squires
Regional Vice President, Operations

16 years of experience in hotels and restaurants, 7 years specifically of food and beverage management
9 years Hotel Operations
6 years developing hotels through new construction and renovations with various brands; Holiday Inn Express, Hampton Inn & Suites, Radisson, Four Seasons by Sheraton, Wingate by Wyndham, Crowne Plaza and Super 8
Expertise in financial analysis, budget development, revenue forecasting, and project management

Amr Awad
Regional Director of Operations, Western Canada

20 years of "hands-on" hospitality operations experience
Experienced and familiar with all major hotel brands
Involved in hotel openings and renovations
Experienced in implementing ways of efficient and high quality guest satisfaction services
Excellent understanding of the bottom line effect of hotel operations, sales and marketing, revenue and yield management
Completing Executive MBA at Athabasca University
Certified Hotel Administrator

Jim Kramer
Vice President, Purchasing

30 years of diverse hospitality management
Comprehensive knowledge within procurement and inventory control
Established relationships with top industry suppliers
Comprehensive knowledge of major brands, recognizing approved products for pre-opening and ongoing hotel operations
Negotiates and monitors national purchasing contracts to ensure the best possible pricing is provided to each client
Provides support and analysis to each Regional Vice President

Celeste Baxter
Director, Human Resources

25+ years of experience in hospitality operations management spanning all disciplines.
Graduate of Saint Mary's University; B.Comm (Personnel & Industrial Relations, BA (English))
Extensive background in people leadership, employee training and development, succession planning as well as development and implementation of policies, benefits and incentives programs
Pre-opening Manager for several branded hotels
Achieved seven consecutive years of IHG Awards of Excellence.
Provides support and analysis to each Regional Vice President

Penny Squires
Director, Guest Satisfaction

25 years of hospitality industry experience
Monitors brand guest comment programs and customer service trends
Implements and analyzes guest feedback program for non-branded properties
Ensures guest concerns are addressed
Monitors social media to ensure hotels respond to guest comments, to maintain property information and to enhance property ranking
Provides support and analysis to each Regional Vice President

Tammy White, BTHM
Distribution Channel & Yield Manager

20+ years of operational experience
Certificate in Revenue Management from Cornell University – School of Hotel Administration
Bachelor of Hospitality & Tourism Management from Mount Saint Vincent University in conjunction with a Diploma in Hotel & Restaurant Management from Nova Scotia Community College, Akerley Campus
Disney University and Walt Disney World Fellowship graduate
Multi-brand experience with Westin, Best Western and Radisson
Experienced in structural as well as cultural hotel conversions
Brings a unique operational perspective to Revenue Generation and Yield Management through hands on knowledge of property management systems, front desk operations, team building and brand relations

Rob MacPherson, CTM
National Sales Coordinator

25 years working in the travel and tourism industry with hotels, airlines and corporate travel management
Comprehensive knowledge in sales and customer service training development
Certified Travel Manager (CTM)
Spirit of Hampton Excellence Award recipient from Hampton Inn Hotels for overall customer service excellence
Provides support and analysis to our sales and marketing team
Pre-opening hotel experience with Hilton Hotels
Proven expertise in “thinking outside the box” sales and marketing strategies & Initiatives to drive revenue
Community involvement with Big Brother Big Sisters (sit on the board of directors) and actively involved with the Big Bike Ride annual fundraiser with the Heart & Stroke Association.

Accounting/Finance

Keith MacArthur
Corporate Controller

A Certified Management Accountant with a Master's in Business Administration
Over 20 years of experience in the areas of finance, operations and administration
Assists clients with accounting management including implementing systems and procedures, budgeting, business plans, quarterly forecasting, cash management, tax planning and compliance
Expertise in computerized accounting and financial statement report design
Provides support and analysis to each Regional Vice President

Intergy e-Marketing + Reservation Solutions

Clark Squires
President & COO, Intergy (a division of Pacrim)

30 years of regional and international business development, marketing and sales
Extensive knowledge of electronic distribution channels, internet marketing and hotel room sales
Received various awards for excellence in hospitality and tourism - "Atlantic Canada Showcase Award" for outstanding contribution to the development of tourism in Atlantic Canada as well as other awards for creating various Canada Tourism Expert programs