Leading the way to the next level of hospitality
Pacrim's team is well experienced in the hospitality industry. Our team is familiar with the policies, systems and procedures, as well as with resources that must be put in place to succeed in the hotel business.
Overview
Under the visionary leadership of founder and CEO, Glenn Squires, Pacrim Hospitality Services Inc. (Pacrim) has worked to develop a senior management group of hospitality industry specialists with deep and rich experience, who are each respected as individual industry leaders and contributors. Each senior management member contributes unique resources and reputation for enhanced operations, increased sales, revenue management, strategic marketing, and communications and offers Pacrim the depth of experience to tackle challenging and innovative business initiatives.
Executive
Glenn Squires
Chief Executive Officer
Glenn Squires, CEO of Pacrim Hospitality Services Inc., has over 30 years of hospitality experience and has completed over 100 hotel real estate developments and acquisitions.
Glenn's operational insight and forward-thinking have proven invaluable in the development and growth of Pacrim. In 1997 Pacrim owned and managed 4 hotels in Atlantic Canada. Today, Pacrim is one of Canada's largest independently owned hotel management and development companies with a portfolio of 46 multi-branded hotels, totaling 5,013 hotel rooms located in 10 provinces and 3 states. In 2009 Pacrim was the recipient of the "Business of the Year Award" (Multiple Unit) from the Tourism Industry Association of Canada and in 2008 received The Pinnacle Award as "Hotel Company of the Year" from Hotelier Magazine.
Committing his time and energy to building Pacrim, Glenn also believes in giving back to the community and has served on many boards, committees and charitable organizations over his career. Glenn is currently the Chairman of the IHG Owner’s Association and the Nova Scotia Human Tourism Human Resource Council. He was named "Developer of the Year" (Canada) by IHG, received an international Development Award from Wyndham Worldwide for constructing 8 or more newly constructed properties and the "Vision Award" for his leadership capabilities from the Nova Scotia Tourism Industry Association.
Tracy C. Sherren
Chief Financial Officer
Tracy Sherren is the Chief Financial Officer of PHSI and in such capacity, Ms. Sherren is responsible for obtaining construction and long term financing and refinancing of new of existing properties, all aspects of financial reporting, investor relations and corporate tax planning.
Prior to joining PHSI in June, 2005, Ms. Sherren was CFO of Pacrim International Capital Inc. from March 2001 to October, 2004, a TSX – listed company where she was responsible for all aspects of regulatory reporting, investor relations and corporate governance. A Chartered Accountant, Ms. Sherren received her Bachelor of Business Administration from Acadia University in Wolfville, Nova Scotia and has over 20 years of experience in the financial accounting field. Ms. Sherren also sits on the advisory board of Hotelier Magazine.
Operations
Gerald Normandeau
Regional Vice President, Operations
Gerald has been in the hospitality industry for over 30 years. He was employed by Atlific Hotels and Resorts for 20 years managing various properties across Canada as well as holding the corporate position as Director of Operations. He joined the Pacrim family in 2000 as the General Manager and Regional Vice President of Operations (New Brunswick) at the Brunswick Hotel Moncton overseeing its conversion and re-branding to the Crowne Plaza Moncton Downtown. In 2007, the Crowne Plaza Moncton won the renovation award, the Silver Crowne Ometer Award and the Newcomer Award with Crowne Plaza along with the Chamber of Commerce 2007 Excellence in Business Award.
Gerald is responsible for co-ordinating Hotel openings and providing operational direction and support to the Hotel General Managers within New Brunswick and Ontario.
Felix Seiler
Vice President, Operations &General Manager Holiday Inn Hotel & Suites Grande Prairie
Felix Seiler brings to Pacrim Hospitality Services Inc. over 30 years of North American and international hotel management and food and beverage experience. He has worked with a number of hotel brands including Delta Whistler and Winnipeg, Chateau Jasper, Astoria Hotel Jasper and Quality Suites Grande Prairie. His most recent position as Director of Community Services for the City of Grande Prairie gave him additional knowledge of the Alberta market.
A true team leader, along with being the General Manager of the Holiday Inn Hotel & Suites, Grande Prairie, Felix oversees a number of hotel properties in Northern Alberta and British Columbia.
Celeste Baxter
Regional Vice President, Operations
After graduating from Saint Mary's University, Celeste began her career in hospitality as the Executive Housekeeper of a 200-room property in Halifax, Nova Scotia. Through a management trainee program and by accepting a transfer to Oshawa Ontario, she gained a wealth of knowledge in hotel operations. In 1995, Celeste joined Pacrim to open their first hotel, the Holiday Inn Express Halifax/Bedford. Shortly after opening, Celeste became General Manager and led the hotel to achieve 7 consecutive years of excellence awards from Intercontinental Hotels Group. As Regional Vice President, Celeste is responsible for co-ordinating hotel openings, renovation projects and providing operational direction and support to Pacrim General Managers within Nova Scotia and Newfoundland & Labrador.
Liam Sneyd
Regional Vice President, Operations (Interim)
With over 40 years of Hospitality Industry experience, 30 years in Senior Managerial positions, Liam has worked with a number Canadian Hospitality Management Companies and American Casino Management Companies. His most recent tenure for almost 10 years was Vice President of Resort Operations at Casino Windsor in Windsor, Ontario, Canada. In this position, he was responsible for the planning and coordinating of both internal and external resources and activities that applied to the design, review and delivery of all products, programs, and/or services by his division. Casino Windsor Limited is a Casino Management Company consortium partnership of Caesars Palace and Harrah's Entertainment based in Las Vegas.
Prior to joining Casino Windsor Liam held the position of Vice President of Operations for Fortis Hospitality, Atlific Hotels and Resorts and senior management positions with Canadian National Hotels, Commonwealth Hospitality and Delta Hotels for over 15 years. He was also responsible for opening and the repositioning of a number of Hotels over the past 25 years with the Hotel Companies noted above.
Liam is currently the Interim Regional Vice President responsible for some of Pacrim's properties in Northern Alberta and British Columbia in regards to Operations and oversees the operational aspect of property improvement plans for Pacrim's entire portfolio. Within his current responsibilities with Pacrim Hospitalities Liam is also assigned special projects by the CEO as required.
Penny Squires
Director, Customer Satisfaction
Having worked directly in the hospitality industry for the past 25 years, Penny is responsible for the Guest Satisfaction Program. Focusing on the Brand Guest Comment Programs and Third Party Website Reviews as well as dealing directly with our Human Resource Department, Hotels and Guests is crucial to ensure our guests receive the best possible experience and service.
Jim Kramer
Director, Purchasing
Jim brings 20 years of diverse hospitality management experience to our organization having worked for such hotel brands as Hilton, Westin, and Delta. Jim has extensive general and operational management experience along with comprehensive knowledge within procurement and inventory control.
Responsible for Pacrim's centralized purchasing for current operations, new builds and renovations, Jim also manages freight consolidation and installation. Developing national contracts and focusing on the buying power of Pacrim's portfolio, centralized purchasing saves the bottom line for hotels within Pacrim's portfolio from development, pre-opening and beyond.
Sales
Kris Crundwell
Vice-President, Sales
Kris started in the hotel industry at a very young age while in high school working in banquets, then later in front office and operations. For the past 24 years he has been directly involved in sales & marketing. Kris graduated from Centennial College with a diploma in Hotel Administration and in 2007 he delivered the convocation address to over 2,000 students at his alma mater.
In 1991 Kris joined Commonwealth Hospitality where he gained Global Brand experience, through various positions held over a 7 year span. In 1996, while posted in Halifax, Kris was awarded the inaugural "Citadel Award for Business Excellence". Kris' work in the community was acknowledge, where he sat on the Board for Canadian Society of Association Executives, committee involvement with various organization such as Lung Association, MS Society and Big Brothers/Big Sisters. Kris later held a National Sales role for Commonwealth Hospitality here he gained experience selling multiple brands and properties to all market segments of business. Other hotel chain experience includes Canadian Pacific Hotels & Resorts, Sheraton, and Delta Hotels.
In 2000 Kris joined then Bass Hotels & Resorts, today known as InterContinental Hotels Group (IHG) as Director of Global Sales. Kris remained in that role until 2007 and managed a client spend of over $85M, showing year over year growth. During his time with IHG Kris was presented with multiple awards and acknowledgements for his contribution to the industry and his time with IHG. In 2007 Kris then joined Pacrim Hospitality Services Inc. to lead an already dynamic Sales Force and drive top line results through innovation programs, brand relations, revenue management, and strategic account management.
Kris remains active in the community that he lives and works in; serving a term on the Board for Atlantic Film Festival and today sits on the Board for Big Brothers/Big Sisters and in 2010 was one of the recipients of a Big Brothers Big Sisters Community Mentoring Award.
Accounting/Finance
Darrell Rooney
Vice President, Finance
Darrell assists our clients in the overall accounting management function including implementing systems and procedures, budgeting, quarterly forecasting, cash management, tax planning and compliance and financial statement preparation and reporting. Darrell is also responsible for overseeing the company's Information Technology needs and assisting with financing and refinancing of new and existing properties.
A Chartered Accountant, Darrell also has a Bachelor of Business Administration from Acadia University. Over the past 18 years Darrell has held a number of senior management positions in the areas of finance, operations and administration for Grant Thornton, Optipress Inc., Newfoundland Capital Corp. and Transcontinental Inc.
Intergy e-Marketing + Reservation Solutions
Clark Squires
President & Chief Operating Officer
As President & COO of Intergy E-Marketing + Reservation Solutions, a division of Pacrim Hospitality Services Inc, Clark brings over 27 years of national and international business development and sales experience. Clark oversees sales, internet marketing, strategic and managed sustainable growth, as well as, an ever growing portfolio of alliance hotels.
Through the years, Clark has held several senior management positions in sales, marketing, and business development. He was director of Applied Information Technology (Canadian Division) in the early 1990’s and director, sales and marketing, Fortis Hospitality in the late 1990’s.
For over five years, Clark was director of sales & marketing with Pacrim Development until he joined global wireless provisioning company Solution Inc. in early 2006 as senior VP of sales and partnerships. He rejoined Pacrim in August 2008.
Clark is very active in the chamber of commerce movement and is the incoming Chairmen of the Atlantic Provinces Chamber of Commerce with over 16,000 business members and over 100 Boards of Trade and Chambers of Commerce.
Originally from St. John’s, NL, Clark has lived in Halifax since 1979. He enjoys travelling and sports, especially attending football games where he watches his son play as a receiver.
