Sales & Marketing

Our sales and marketing professionals are focused on building strong revenue for hotels and they strategically approach the assessment of target markets, development of innovative programs, effective execution and measuring results. The sales and marketing plan for each hotel is developed in sync with the annual business plan and is integrated with brand-specific sales and marketing efforts. Pacrim recruits marketing and sales professionals with local knowledge and with proven track records of success, and Pacrim has an effective process for sales and marketing management.

  • Revenue Management
  • Leveraging Brand Sales Development Programs
  • Strategic Account Management
  • Community, Industry & Brand Relations
  • Deploying Effective Sales & Marketing Campaigns
  • Leveraging Cross-Portfolio Sales
  • Monitoring of market share and penetration