Through strategic alliances with many of the world's leading hospitality companies, Pacrim utilizes a targeted branding strategy to effectively position its properties within the markets they serve.

Pacrim Hospitality's goal is to ensure that through the effective use of high profile brand names, our managed properties are leaders in their respective markets. These Pacrim managed hotels and restaurants consistently receive awards and top ratings from some of the world's most respected names in the hospitality industry. This coveted recognition is indicative of the well-managed hotels, exceptional customer service, and profitable bottom line results generated through our hospitality management systems.

Pacrim Hospitality has developed strong relationships with leading Canadian and International Companies such as Radisson Hotels Worldwide, Six Continents Hotels Inc., AFM Hospitality Corporation, Superior Lodging and Prime Restaurants Inc. These relationships are a key part of our branding strategy.

As the logos to the side indicate, these companies possess some of the most recognizable brands names in the hospitality industry, and Pacrim is very proud to be associated with them.

Radisson Hotels Worldwide
Radisson Hotels Worldwide, a division of Carlson Hotels Worldwide, is a world leader in the hotel industry known for its global presence, and commitment to delivering high-quality and personalized service to guests. This upscale hotel chain is expanding around the globe with exciting new hotels and resorts in great locations. Radisson's goal is committed to providing personalized, professional guest service and genuine hospitality at every point of contact at each of its hotels.

Six Continent Hotels Inc.
Guests staying at the Holiday Inn Express, a member of Six Continents Hotels Inc., will experience the high quality service and the clean, well equipped rooms travelers have become accustomed to. Holiday Inn Express is the fresh, and uncomplicated choice. Offering a free breakfast bar featuring fresh fruit, cereals and pastries, as well as free local calls, free parking, an onsite fitness center & swimming pool to their guests. From the service of our staff, to the quality of our guest rooms and meeting facilities, we are confident that we can offer you superior comfort at a competitive price.

AFM Hospitality Corporation
Howard Johnson franchise Canada Inc. is a wholly owned subsidiary of AFM Hospitality Corporation. Today, the Howard Johnson name is one that travelers around the world know and trust. It is the North American icon that has evolved into a contemporary brand with a renewed commitment to deliver "A Better Quality of Life on the Road". A brand that focuses on quality and performance, Howard Johnson provides both the corporate and leisure traveler with quality hotels and service coupled with value added programs such as "Home Office" and "Kids Go HoJo". Howard Johnson also provides its customers with reward programs like Supermiles, Aeroplan, and Petro Points.

Superior Lodging Corporation
Superior Lodging Corporation develops profitable franchised economy and mid-market limited service lodging facilities under the brand names, Super 8 Motels, Inc., Wingate Inns and AmeriHost Inn & Suites throughout Canada. Superior Lodging is the Canadian master developer through Wyndham Hotel Group, the brands' parent company.

Prime Restaurants Inc.
PRC operates and franchises one of Canada's leading chains of casual dining restaurants and premium pubs. As a pioneer of the casual dining industry since 1979, PRC is considered to be an important innovator in the development of brands in the Canadian casual dining segment. Prime Restaurants, today, is a portfolio of concepts that include: East Side Mario's, Casey's Bar & Grill, Prime Pubs - a family of authentic Irish pubs operating under the trademarks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Og and Slainte, and a Belgian-style brasserie operating under the trademark Esplanade Bier Markt.