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  Pacrim Hospitality - Key Management
Introduction  |  Portfolio  |  Strengths  |  Strategy  |  Benefits  |  Services  |  Affiliates
Awards  |  Key Management Personnel  |  Careers  |  Contact Us

Glenn Squires, Chief Executive Officer
Glenn Squires utilizes his 30 years of national and international experience in the tourism and hospitality industry to focus on a single goal - to deliver superior levels of employee and customer satisfaction. Responsible for the development and operation of all Pacrim owned and managed hotels, Mr. Squires has been involved in over $400 m in hotel development and acquisitions over the last 10 years, ranging from 50 - 325 room hotels, restaurants and other hospitality enterprises. Mr. Squires' commitment to the fundamentals of the hotel industry and his focus on the bottom line have contributed to the success Pacrim has been able to achieve for its managed and owned properties.

Michael L. Jackson, CHA, President & Chief Operating Officer
Mr. Jackson is the President & Chief Operating Officer of Pacrim Hospitality Services Inc. (PHSI). Mr. Jackson has been in the hospitality industry for over 35 years and has held a number of senior executive positions. Prior to joining Pacrim, he was the President and Chief Operating Officer of Royal Host REIT. He has also held the position of President for Choice Hotels Canada, as well as Senior Vice President of Operations for Westmont Hospitality Group (Canada), Unihost Corporation and Commonwealth Hospitality. Mr. Jackson served as Chairman of the Hotel Association of Canada and is currently a member of its Board of Directors as well as participating on numerous other industry-related boards

Tracy Sherren, Vice President Finance & Chief Financial Officer
Tracy Sherren is responsible for obtaining financing and refinancing of new and existing properties, managing equity funds, investor relations, corporate tax planning and corporate governance. A Chartered Accountant, Tracy received her Bachelor of Business Administration from Acadia University in Wolfville, Nova Scotia and has over 20 years of experience in the financial accounting field.

Marsha B. Pond, Vice President, Strategic Marketing
Marsha joins Pacrim Hospitality Services offering new marketing insight and strategic direction to this growing company. Marsha has worked in the tourism industry in Atlantic Canada for 20 years, the last six as Executive Director of Nova Scotia Tourism and was instrumental in Nova Scotia winning two National Tourism Marketing Awards in the last three years.

Born in St. John’s, NL she is a graduate of Memorial University of Newfoundland. She holds an APR (Accredited Public Relations) designation from the Canadian Public Relations Society. In her career with Nova Scotia Tourism, Marsha has been involved in the successful development of national tourism programs such as; Brand Canada, the planning of major events such as G-7 in Halifax, the World Figure Skating Championships and Tall Ships and has helped negotiate significant public and private sector agreements and partnerships. Marsha has two sons, Matthew and Jay and she and Keith Pond like nothing more than a weekend of wilderness fly-fishing on the Miramichi River.

Kris Crundwell, Vice President, Sales
Kris started in the Hotel Industry 26 years ago working in banquets, and for the last 17 years he has been in the Sales & Marketing environment. Kris graduated from Centennial College with a Diploma in Hotel Administration.

In 1991 Kris left the Independent Hotels to join the Holiday Inn Chain through Commonwealth Hospitality. Kris' held Sales Manager positions at the Holiday Inn Brampton, Director of Sales & Catering (acting number 2) at the Holiday Inn Select Halifax Centre where Kris achieved several milestones including being awarded the first "Citadel Award of Excellence" for his Community Involvement on Committees and Boards (CSAE Board for 2 years). After three years in Halifax Kris was then transferred back to Toronto, Ontario to assume the Role of National Sales Manager for Commonwealth Hospitality Ltd., selling all their Brands in Canada. Other Hotel Chain Experience include Canadian Pacific, Sheraton and previous to the Crowne Plaza Toronto Don Valley as Director of Sales & Marketing with Delta Hotels as Director of Sales & Marketing at the Vancouver Airport Property.

Kris has continued with his committee involvement, MPI, The MS Society and the Past President of HSMAI Canadian Chapter. Prior to joining PHS, for the past 7 years Kris held the role of Director of Sales-Canada, Global Sales and was responsible for the Global Sales organization in Canada for InterContinental Hotels Group, the world's largest and most global hotel company. Brands Include: InterContinental Hotels, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suite by Holiday Inn

Kris currently resides in Halifax, Nova Scotia with his family.

Lorna Knoll, Regional Vice President Western Region
Lorna Knoll is responsible for co-ordinating Hotel openings and providing continued direction and operational support to the Hotel General Managers of western region. Involved in all aspects of Hotel Operations, Lorna liaises with the individual brands, owners and Pacrim Hospitality on everything from daily operations and corporate reporting to sales & marketing and guest services. Utilizing strategies that compliment her knowledge and experience, she continues to have a direct and positive impact on the financial status of the properties within her region.

Gerald Normandeau, Vice President Operations
Gerald has been in the hospitality industry for over 25 years. He was employed by Atlific Hotels and Resorts for 20 years managing various properties across Canada as well as holding the corporate position as Director of Operations. He joined the Pacrim family in 2000 as the General Manager and Regional Vice President of Operations (New Brunswick) at the Brunswick Hotel Moncton overseeing its conversion and re-branding to the Crowne Plaza Moncton Downtown. In 2007, the Crowne Plaza Moncton won the renovation award, the Silver Crowne Ometer Award and the Newcomer Award with Crowne Plaza along with the Chamber of Commerce 2007 Excellence in Business Award.

As Regional Vice President of Operations (New Brunswick) Gerald was responsible for coordinating Hotel openings, renovation projects and providing direction and support to the Hotel General Managers within his region. In 2007 Gerald was promoted to Vice President of Operations for Holloway Lodging and Pacrim Hospitality Services.

Shahzad Syed, Regional Director (Ontario)
Shahzad also is the General Manager of the Ramada Don Valley, which will be converted to a Wyndham Suites property later this year. Shahzad is a senior hotelier with extensive experience in Canada and abroad. In addition to being a skilled operator he has taken the lead role in transitioning and opening several hotels in the portfolio.

Sandra Waite, Regional Director (Super 8 Brand Quebec)
Sandra is also the General Manager of the Super 8 St. Foy. She oversees the Super 8 brand hotels in Quebec and has an impressive operations background with a major Canadian brand. Sandra she holds an MBA designation and also has taught hotel studies. Her local market knowledge and personal network in Quebec are a demonstrated strength.

Linda Good, Director of Human Resources
Linda Good is experienced in all areas of human resource administration including the development and communication of policy and procedures, staffing and recruitment procedures, employee relations, compensation and benefit packages, performance management and training and development programs. Linda's expertise contributes to our financial success through lower turnover rates and by generating committed, high performance, well-motivated employee teams.

Denise Alcock, Executive Assistant
Denise Alcock has 20 years of extensive experience in business administration at an executive assistant level. Denise co-ordinates the timely flow of information from each property to corporate office and individual owners.

Penny Squires, Director, Customer Satisfaction
Having worked in the hospitality industry for over 20 years, Penny is responsible for managing the guest comment card system for all hotels and restaurants. This includes recording and reporting the comment card results on a monthly and yearly basis. She is also responsible for the administration portion of the Pacrim Preferred Guest Program.

Wendy Zegray, Purchasing Manager
Wendy Zegray has extensive purchasing experience in Hospitality/Property Management. Wendy is a Professional Member of the Purchasing Management Association of Canada and has an Accreditation for Certified Professional Purchasing. Wendy has extensive expertise in negotiating and managing large scale, national supplier contracts which result in lower costs and better service for our clients.

Darrell Rooney, Corporate Controller, PHSI
Darrell Rooney assists our clients in the overall accounting management function including implementing systems and procedures, budgeting, quarterly forecasting, cash management and financial statement preparation and reporting.

Darrell is a Chartered Accountant and has a Bachelor of Business Administration from Acadia University. Over the last 14 years Darrell has held a number of senior management positions in the areas of finance, operations and administration for Grant Thornton, Optipress Inc., Newfoundland Capital and Transcontinental Inc. Known for his exceptional leadership skills and in-depth understanding of all areas of accounting and financial management, we are confident that Darrell will be an excellent addition to our team.

Kate Laing, Human Resources Manager
Kate Laing holds a dual degree in Business and Arts, combined with a certificate in Human Resource Management from Saint Mary's University. Her knowledge and experience in this field has enabled her to make significant and continued contributions in the areas of employee relations, job ad design and development, the creation of position descriptions, employee handbooks, policies and procedures and numerous other HR manuals. Kate Laing is currently on maternity leave, John Mooy has replaced her in the interim.

John Mooy, Interim Human Resources Manager
John Mooy is the interim Human Resources Manager for Kate Laing, currently on maternity leave. John brings over 8 years of experience in the Human Resources field, working for companies including: Forster Emerson, Convergys and CDI Professional Services. He has a BA from Dalhousie University and is a Certified Human Resources Professional (CHRP) Candidate.


Intergy (A division of PHS)

Val Kalliecharan, President
Sitting on the Executive team for a major Hotel Management company, Val Kalliecharan understands the true power of levering online presence with voice and web Reservation Services to truly drive bottom line results to hotels. Responsible for the development and operation of all of Intergy’s customers, and with over 10 years of experience in the industry, Val has roots in online marketing, project and people management and field operations which has driven millions of dollars in sales to hotels across North America. Before driving success at Intergy, Val has worked with several companies including Chapters Bookstores, Bell Canada, and several hotel companies in the Caribbean region.

Peter Ritchie, Central Reservations Manager
Peter Ritchie has twenty plus years of experience in the Hospitality Industry with expertise both at the hotel level as well as in hotel call-center reservations. In addition to the training and development of professional bilingual reservation agents, Peter maintains an extensive and constantly changing database of hotel information, rates and availability. Over the years, Peter has worked with Canadian Pacific Hotels in various positions, Keddy’s Hotels & Resorts and Pacrim Hospitality Services Inc. hotels.

Scott Noble, Web Strategy Supervisor
Scott Noble utilizes his hospitality experience and formal IT training to maximize the impact of corporate and customer database creation, maintenance and data-mining. In addition, Scott maintains crisp and accurate content on all of the company's corporate and consumer websites.