Pacrim's primary business objective is to build equity by maximizing earnings and cash flow through a strategy of increasing the value of our existing portfolio, selectively acquiring interests in additional assets, and increasing the number of hotel management contracts.

Growth Opportunities
Pacrim Management has identified internal growth opportunities that are expected to enhance our operating performance and profitability. These include:

Refining the positioning of our brands to further our strategy of strengthening brand identity for the individual properties we manage. The expected outcome is enhanced revenue per available room ("REVPAR") performance.

Expanding Pacrim's role as a third-party manager of hotel properties. This will permit us to expand our presence and gain additional cash flow with generally modest capital commitment.

Continuing the integration of the Pacrim's managed properties into a single, multi-brand reservations system, coordinating sales efforts, and expanding our Internet presence and sales capabilities to increase revenue and improve customer service.

Enhancing our marketing efforts by integrating Pacrim's proprietary customer databases, so as to sell additional products and services to existing customers, improve occupancy rates and create additional marketing opportunities.

Re-branding undervalued hotels whose performance can be increased by re-branding with a national/international brand, and introducing better and more efficient management techniques and practices and/or the injection of capital for renovating, expanding or repositioning the property.

Pacrim Hospitality Services may also selectively choose to develop partnerships and/or strategic alliances to develop and construct desirable hotel properties to help us meet our strategic objectives.